When companies need to know what their consumer base is thinking, surveying is often the only scalable way to find out this information. Nevertheless, surveys take up a lot of time and can be incredibly boring. As the respondents’ patience gets zapped by the umpteenth question and their willpower dies, they employ coping strategies known as “satisficing”— a fancy way of saying that respondents just try to meet the lowest threshold of acceptability for an answer, rather than making the time to give the best response. This can be seen when questionnaires come back with all answers being “5/5”, “extremely happy”, or other arbitrary patterns that call to question their authenticity and potentially hurt data quality.